29th Annual San Diego Latino Film Festival

overview

As part of the Media Arts Center’s efforts for the 29th San Diego Latino Film Festival, I helped design a range of promotional and functional event materials using their established brand guidelines. Assets included staff and VIP badges, wayfinding signs, website ads and banners, and printed posters — all unified under the festival’s vibrant aesthetic. My role involved applying and adapting existing brand elements to new layouts for both print and digital formats, ensuring consistency while accommodating various content needs. The final work supported a cohesive and engaging visual presence for the entire event experience.