CalWORKs Brand Refresh

overview

CalWORKs requested a cleaner, more accessible update to their existing logo while preserving the core elements of their identity. The redesign focused on improving legibility, especially at smaller sizes, and refining the font and vector details to meet print and digital needs. The process involved font and layout exploration, incorporating feedback from stakeholders across the organization. Deliverables included logo variations, background applications, and a full brand asset sheet with CMYK, RGB, and HEX color values.