CalWORKs CookBook Marketing

overview

To support the launch of the CalWORKs Community CookBook, I designed a series of warm, family-focused promotional assets for use on social media and the CalWORKs website. These included custom social graphics and web banners that drew from the design elements of the printed cookbook but reimagined for digital platforms. The tone was welcoming and culturally rich, intended to reflect the spirit of the student-submitted recipes. The campaign aimed to raise awareness of the project and encourage community members to purchase the cookbook.