New Horizons Branding

overview

New Horizons is a student support program at Grossmont College focused on helping students create new opportunities for themselves and their families. As a new initiative, they needed a full visual identity from scratch. The logo concept centered on themes of connection, support, and optimism, incorporating a sun to reflect those values. The process included icon and font exploration, color development, and multiple rounds of feedback via email and Zoom. Final deliverables included a full brand asset guide and stationery designs for both print and digital use.